Creating Analytic Power for Strategic Decisions
What is the best approach for creating customer segments?
Who is most likely to respond to a particular offer?
How do we combine other tools, such as Profitability, into our targeting?
How do we test different creatives while minimizing customer contact?
These are some of the questions that arise as a Marketing Department begins to ponder the various options and tools available to intelligently make decisions regarding targeted marketing to their customers. TAS can provide analytic solutions using cluster analysis, decision trees, predictive models, and more to help define customer segments and understand customer actions. Understanding how these tools work in conjunction is the key to a successful Analytic Marketing approach.