Creating Analytic Power for Strategic Decisions
Predicting Customer Profitability is no longer wishful thinking – many companies are quickly delving into the world of model development for predicting the future profitability of their prospects and current customers. With this valuable tool at their disposable, they are able to allocate Marketing expense to maximize ROI and properly target customers with contact to stimulate or increase activity.
Profitability modeling can be a complex process, but our experience will help avoid common pitfalls and lead to a quick and stable solution. These models can often be incorporated into a larger strategy to develop a Customer Lifetime Value, which includes not only the probability of acquisition or activity, but the likelihood of retention or continued use. Both tools can have a profound effect on Target Marketing, Customer Service, Account Management, and Collections.